International purchasers continue to have a strong demand for luxury branded homes in Downtown Dubai, according to East & West Properties.

East & West Properties launched Rixos, Financial Center Road, Dubai Residences in 2024 after the successful debut and sell-out of St. Regis Financial Centre Road, Dubai, The Residences in 2023. The overall development value of these two projects is AED 2.5 billion.

Leading international brokerage Driven Properties and Refine, Dubai’s top turn-key solutions provider of property development services, partnered with East & West Properties once more in 2024 to lead marketing, sales, and development management for the renowned Rixos, Financial Center Road, Dubai Residences. 

We are thrilled that the St. Regis Financial Centre Road, Dubai, The Residences, Rixos, Financial Center Road, Dubai Residences, and 25hours Heimat Branded Residences have all completely sold out. These accomplishments are a testament to our esteemed clientele’ confidence and zeal. “With the addition of two iconic branded residential addresses, we look forward to further transforming the Downtown skyline,” said Sabreen Khalifa Al Mansoori, Vice President of Sales, Marketing, and Leasing at East & West Properties.

In 2024, the luxury-branded property was able to sell out in just three months. With 229 properties ranging from 1 to 4-bedroom flats to luxurious 4- and 5-bedroom duplex penthouses that are exclusive to the market, Rixos, Financial Center Road, Dubai, Residences is a prestigious high-rise branded development.  

The unique residential complex, which will rise to an astonishing 347.81 meters with 84 stories and command breathtaking views of Downtown Dubai, will unveil a modern emblem of luxury and flair.

A wide range of first-rate amenities that offer an unparalleled and comprehensive lifestyle experience will be exclusively available to residents. There are two swimming pools, including a sky pool with a sky lounge, a running track, a yoga deck, padel tennis, a golf simulator, a games room, a resident’s lounge, a lovely lobby and concierge service, a café and lounge, fitness centers, a wellness center, and a number of kid-friendly amenities.

Access to a dedicated Residence Concierge who can offer a smooth and customized a la carte service that is catered to each resident’s wants and preferences would also be advantageous to astute residents.

Customers of Rixos, Financial Center Road, Dubai Residences come from more than 25 different nations, with Russian, Emirati, Turkish, Chinese, Hungarian, Dutch, Canadian, Indian, Madagascan, and Iranian customers making the most purchases.

Because both East & West Properties’ hospitality brands are well-known throughout the world, both local and foreign homebuyers responded favorably to their Downtown-branded residential neighborhoods. 

Construction on Rixos, Financial Center Road, Dubai Residences began on June 4, 2024, and enabling work started in August of the same year. The initial stage of building is proceeding without hiccups and according to plan. As of January 2025, the developer is effectively moving forward with the anchoring and capping beam construction while also making notable progress with enabling activities. The team’s successful completion of the internal and external shoring piles this month provided a vital base for the upcoming excavation work. The work on the internal and external shoring piles is 100% finished. 

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